Parents are the #1 reason young people decide not to drink.
The "Talk. They Hear You." Underage Drinking Prevention National Media Campaign empowers parents and caregivers to talk with children early about alcohol and other drug use. Start talking to your children about alcohol as early as 9 years old.
Even if it doesn’t seem like it, they do hear you.
Why You Should Talk to Your Child
About Alcohol & Other Drugs
Parents have significant influence in their children’s decisions to experiment with alcohol and other drugs.
Some children may try alcohol and other drugs at a very young age. It’s better to talk before they are exposed to them.
The older kids get, the more likely they will try alcohol and other drugs.
Not talking about alcohol and other drugs still sends kids a message.
Why Small Conversations Make a Big Difference
Short, frequent discussions can have a real impact on your child's decisions about alcohol.
- Talking often builds an open, trusting relationship.
- Lots of little talks are more effective than one "big talk."
- When you do talk, make your views and rules clear.
- As children get older, the conversation changes.
- Remember that the conversation goes both ways.
- What you do is just as important as what you say.
Talking to Kids About Alcohol & Other
Drugs: 5 Conversation Goals
Keep it low-key. Don’t worry, you don’t have to get everything across in one talk. Plan to have many short talks.
Thank you to the following supporters of this campaign.
Resources and campaign materials are provided by SAMHSA, and additional content can be viewed on their website, www.samhsa.gov/talk-they-hear-you.